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How the Creative Industry Can Invigorate the SDG Agenda

“Purpose” has been identified as a leading trend, with consumers increasingly aligning buying with their beliefs. As social consciousness continues to grow, what role does the creative industry play in advancing the Sustainable Development Goals? How can we better communicate the SDGs with the public? Join the conversation to learn how to maximize the advertising industry’s trend of purpose to generate global SDG advancement.

Speakers:
· Claudia Romo Edelman, Co-Host, CBS Interactive, USA.
· Mariana Vasconcelos, Chief Executive Officer, Agrosmart, Brazil.
· Emmanuelle Wargon, Senior Vice-President, Corporate Affairs and Business Sustainability Integration, DANONE, France.

Moderated by:
· Raj Kumar, President and Editor-in-Chief, Devex, USA.

http://www.weforum.org/

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