E-commerce Strategies for Rural Development: A Best Practice from China

Three billion people in developing countries live in rural areas. They include the majority of the world’s poor. According to a 2016 OECD report, it appears their numbers will continue to grow until 2030.

In this video, the Chinese e-commerce company Alibaba invites aspiring entrepreneurs to join its e-commerce initiative to foster rural development in China. The “Rural Taobao Partner” initiative encourages young workers in urban China to return to their rural villages to start businesses helping the village people to go online and benefit from the internet.

This e-commerce strategy from China was highlighted by Alibaba Vice President and General Manager of Rural Taobao, Lijun Sun, during his keynote speeches at the UNCTAD meetings E-commerce Strategies for Rural Development and Entrepreneurs Empowering Entrepreneurs through E-commerce and E-services during UNCTAD E-commerce Week. The video was screened for the first time outside of China at the meetings.

E-commerce strategies for rural development are one of a number of e-commerce strategies which can help foster economic growth, create jobs, reduce poverty and promote trade in developing countries. UNCTAD’s ICT Policy Review (ICTPR) Programme provides technical assistance and advisory services at the request of governments in the areas of e-commerce and ICT national planning, conducting diagnostics and developing a national e-commerce strategy and other e-commerce strategies.

UNCTAD’s ICTPR Programme makes use of an integrated, multi-pillar assessment and enabler framework of strategic policy areas including ICT infrastructure and telecom services; logistics and trade facilitation; electronic payments; skills development, and others to promote development. Further information on the Programme can be found at:

Related Links:

• UNCTAD ICT Policy Review Programme:
• UNCTAD meeting E-commerce Strategies for Rural Development:
• UNCTAD meeting Entrepreneurs Empowering Entrepreneurs through E-commerce and E-services:
• UNCTAD E-commerce Week:

Leave a Comment